In honor of the 1898 birthday of the American master of film comedy – and supporting character in our debut Lillian Frost/Edith Head mystery Design for Dying, available from Tor/Forge in April 2016 – here are his Eleven Rules for Box Office Appeal.
1. A pretty girl is better than an ugly one.
2. A leg is better than an arm.
3. A bedroom is better than a living room.
4. An arrival is better than a departure.
5. A birth is better than a death.
6. A chase is better than a chat.
7. A dog is better than a landscape.
8. A kitten is better than a dog.
9. A baby is better than a kitten.
10. A kiss is better than a baby.
11. A pratfall is better than anything.
